Privacy Policy for the “Developer World” Website

When you consent to this Privacy Policy for the “Developer World” Website (“Privacy Policy”), you give your consent that Sony Corporation, with an address of [1-7-1, Konan, Minato-ku, Tokyo , Japan] (“Sony”, “we”, “our” or “us”), acting as a data controller (as this term is defined under Directive 95/46/EC or any other applicable local legislation or regulation) may collect and consolidate various information about you and this Website ( hereinafter called “Website”) as more specifically explained below. You have a right to withdraw your consent to this Privacy Policy at any time by contacting us at the address as indicated below.  In the event that you withdraw your consent, we will stop the data processing described below going forward and you will no longer be able to benefit from this Website.

This Privacy Policy explains the following items:

i. How Sony collects, uses and/or stores information related to your use of this Website.

ii. How you can contact us.

“Developer World” website is a hub for third party developers and business partners interested in developing for Sony products, enables you to download Sony APIs, SDKs, and get updates on developer events, Developer World news, and videos..Please read this Privacy Policy and indicate whether you give consent to its terms by selecting the button or checkbox describing your consent or refusal.

This Privacy Policy only applies to this Website and is in addition to any other privacy policy that may apply to your interactions with any Sony affiliate and subsidiary (“Sony Group Companies”) or any third party, regarding their product, software or service.



1. What information is obtained and how does SONY use such information?

(a) Sony’s account identifier

In order to use the Website, you agree to provide information to Sony such as your email address, name, and that you consent to the collection of  persistent identifiers (such as a customer number held in a cookie) which is associated with individually identifiable information. This will enable you to among other things, participate in chat rooms, on bulletin boards, to obtain product or service support, to subscribe to Developer World news, to fill out a registration, or to download tools or technical information for development such as SDKs or APIs.


(b) information collected automatically


When you visit this Website, advertisements appearing thereon, use one or more of the SONY website services, or receive emails from SONY, we may use technology commonly referred to as a "cookie" which stores small bits of data on your computer. While actual "cookie" technology is currently among the most common, we may use a wide variety of technological tools, means and mechanisms (e.g., XML technology, clickstream data, etc.) to help us to customize your experience to better match your interests and preferences and otherwise improve and enhance the services we provide. We will use the term "cookie" to refer to any and or all of these tools, means and mechanisms, whether they are currently available and in use, developed or discovered in the future or otherwise. We use cookies in a variety of ways. For example, we use cookies to save your user ID, account number or other information (so you do not have to re-enter it each time you visit or use our services) and to help us keep count of your return visits to our websites and, in some cases, to our advertisers' or partners' or co-branded websites, which helps us determine which services, promotions, features, content and functions users like best. In general, browsers or separately purchased software tools may allow you to erase cookies from your hard drive. You acknowledge and understand that erasing cookies may limit or restrict your ability to use any or all the features and functions of this Website and services. We may also use technology to detect the absence or presence of any versions of software or software updates installed on your computer and to track and monitor content you are downloading, streaming, using or otherwise accessing. Any or all of these activities can occur periodically or when necessary, without any other specific notice to you. We may also use cookies to identify your computer each time we automatically update or attempt to update your software. Cookies allow us to transmit and arrange for automatic installation of updates, modifications and even full re-installations of software on your computer to address security, digital rights management, interoperability or performance issues or to enhance the range of features and functions available through this Website. Any or all of these activities can occur periodically or when necessary, without any other specific notice to you.



2. How does Sony use your information?

(i) To provide you service

Sony may collect and/or analyze the information referred to in Section 1 in order to:

  • administer your account and provide you access to the Website;
  • Enable any premium services you have purchased, process transactions and send you billing invoices;
  • Respond to your customer service requests, questions and concerns;
  • Provide you with service notices and product announcements;
  • Send you requested updates and newsletters about the Website or other services;
  • Enable you to communicate, collaborate and share your content with other Website users you designate.

(ii) To improve and develop products and services

Sony may collect and/or analyze the information referred to in Section 1 in order to generally improve our sites, products and services and to develop new ones for example, by helping us understand the way you use them, so that we can generally provide improved user experiences currently and/or in the future.

(iii) To protect Sony and its users

Sony may collect and/or analyze the information referred to in Section 1 in order to identify potential security threats and to protect Sony, its users and Sony Group Companies.



3. Who else has access to your information?

Your information that is communicated to and stored by Sony may be made available to other Sony Group Companies and to third party contractors as follows:

Sony Group Companies and third party contractors

Your information may be shared with other Sony group companies and/or third party contractors for the purposes of pursuing the activities outlined in Sections 1 and 2 above on Sony’s behalf, acting as processors of Sony.  This includes

Business transfer

In the event that we sell or transfer a portion or all of our business, your information may be transferred by us to the purchasing or acquiring entity as part of the transaction. In the event we sell or transfer your information to a purchasing or acquiring entity you will be duly informed.

Compliance and enforcement

We may retain, use and/or disclose any of your information as required or permitted by law, regulation or order, including to the police or other appropriate authorities, to investigate complaints made by or against you, or to protect or defend ourselves, or others, against illegal, criminal or harmful activities.



4. Data Retention, Managing Your Information

We will retain the information described in Section 1 for 6 months after your last access to this Website.  If you would like to delete the information collected via this Website or if you would like to withdraw your consent, but you do not know how, please contact us at the address as indicated below and we will respond in a reasonable time and manner. Please note that we may be required to retain certain information by law.

In some jurisdictions (e.g. if you reside in the EU), you have a right to request from us access to your information, rectification of inaccurate information, or erasure of your information in certain circumstances. In addition, where provided for under applicable local law, you may also have a right to restrict the processing of your information, a right to object to the processing of your information, as well as a right to lodge a complaint with the local data protection supervisory authority.



5. Transfer of your information internationally

Your information will be processed, stored and transferred for the purposes outlined in Sections 1 and 2 to various countries outside the European Economic Area (EEA) and/or your country of residence, including Japan and the United States.  Your information will be processed by staff operating outside the EEA and/or your country of residence who work for us or for one of our service providers and may be seen by such staff in those countries. In particular, you are hereby informed and consent that your information may be transferred to Sony Electronics Inc. established in the United States, which is a country that is not regarded as providing an adequate level of protection, and you are informed that Sony has implemented appropriate safeguards to ensure these data transfers are made in compliance with applicable local laws.



6. Security

Sony undertakes reasonable security measures designed to protect against the loss, misuse or alteration of your information. Although we strive to protect your information, we cannot guarantee or warrant the security of any information transmitted to us through this Website or that we store on our systems or that is stored on our third party contractors' systems.



7. Our Policy Regarding Children

Sony is committed to complying with all applicable laws and regulations regarding the collection, storage and use of personal information concerning children, including the Children's Online Privacy Protection Act in the United States and applicable local legislation in other countries. If you are a parent or guardian and are concerned that your child has provided us with personal information without your consent, you should contact us at the address as indicated below.



8. Privacy Rights (including California Privacy Rights)

In some countries, including countries in the EEA, you have certain rights with respect to the personal information Sony holds about you. These may include the right to request a copy of the personal information that we hold about you and/or you may request that we correct, amend, delete or block such personal information if it is inaccurate. If you would like to exercise any of these rights, please contact us at the address as indicated below.

As of January 1, 2005, California Civil Code Section 1798.83 (the "Code") permits users who are California residents to request certain information regarding the disclosure of personal information within the preceding calendar year to third parties which is used for their direct marketing purposes. This Website does not currently collect personal information as defined by the Code. If you have questions regarding the information collected or shared with third parties, please contact our Personal Information Management Office at this email:



9. Changes

This Privacy Policy may be updated from time to time for any reason. We will notify or request your consent (whenever necessary under the applicable law) for any changes to our Privacy Policy. You are advised to consult the posted Privacy Policy regularly for any changes.



10. Contact Information

If you have any questions or concerns about this Privacy Policy, or if you wish to exercise any legal right you may have in respect of your personal information, please contact us at the address as indicated below.


Americas other than the US:

Africa, Middle East and Asia & Oceania:

Europe: (You can also contact the Sony Europe data privacy team by emailing:



Last Updated and Effective Date: 28-11-2017