Publish your theme

On this page, you find instructions and recommendations for how to help users find your theme on Google Play, and also how you can contact us at Sony for promotion opportunities.

Publish on Google Play

Once you have finalized your design and verified it on a range of Xperia devices, you must build and sign a delivery package (APK file) that you can publish in the Google Play store. For instructions on how to do this, read the Signed Theme APKs section.

When you publish your theme on Google Play, we recommend that you clearly state in the description that it is a theme for Xperia devices, and that you include the string Designed-with-Theme-Creator-for-Xperia in your description. However, please note that you are not allowed to use Xperia or Sony in your theme title, package name, or any included graphical assets without explicit permission from Sony.

Increase visibilty – tell Sony about your theme

To increase the visibility of your theme, you can submit it to Sony to have it included on our Theme portal, where users can find a range of themes for Xperia smartphones and tablets. If your theme gets selected to be included on the Theme portal, we will also provide basic verification of your theme to make sure it meets Sony’s quality requirements. Learn how to submit your theme under “How to submit your theme” below.

On the Theme portal users can find a range of themes for Xperia smartphones and tablets.

On the Theme portal users can find a range of themes for Xperia smartphones and tablets.

How to submit your theme

To be added to the Theme Portal, your theme must meet the following criteria:

  • Must not require rooting.
  • Have professional image design and quality.
  • Work on Xperia™ devices and support Android 4.4 and above.
  • Only require a single app install (must not require installing an additional launcher).
  • Must not contain any virus or malware.
  • You must own all the content or obtained license rights to all the materials used in the theme.
  • Comply with our legal policies such as the theme must not promote animal abuse.

To have your theme included on Sony’s Theme portal, tell Sony about your interest by emailing us at theme.promotion _at_ sonymobile.com (replace _at_ with @). By sending an email to this address, you confirm that you are the full-rights owner of the theme, and that you have read and accept the terms and conditions of Sony Mobile’s Privacy Policy.

Please include the following information in your email:

  • Company name.
  • Your name.
  • Your email.
  • Your business phone number.
  • A link to your theme on Google Play if published, or to your stage rollout if not yet published.
  • A description of your theme.

Please do not send any attachments with this email. Emails with attachments are automatically deleted, and will not be considered. If you wish to provide a demo, please provide a YouTube link.

If we see that your theme has unique creative qualities, we will get in touch with you to discuss promotion opportunities.

Further promotion opportunities through What’s New

In addition to the Theme portal, there is an opportunity for selected high-quality themes to get promoted in Sony’s “What’s New” recommendation service. What’s New is pre-loaded on Xperia devices, and is also visible directly through the Theme Picker UI on Xperia smartphones and tablets.

Themes in What's New recommendation service.

Themes in What’s New recommendation service.

Themes promoted through What’s New may be allowed to use Sony brand assets such as “Xperia” in their theme. Other terms and conditions may apply, additional information will be provided if your theme is selected for this opportunity.

Note: A Sony Mobile representative will contact you directly if submitted for the Theme Portal and we see potential for further promtion.

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